![]() ![]() However, Amazon has been promoting the fact that it reaches a younger audience, more-coveted by brands. ![]() Advertisers also expect that by next year Amazon will have the ability to target ads to specific demographics during the NFL games.Īmazon’s ratings are measured by Nielsen, and those have been a little lower than traditional TV when the Thursday games were on Fox. Amazon also has retail data that could help marketers understand when ads generate sales. For instance, Amazon has the ability to retarget commercials to NFL viewers when those viewers watch other ad-supported channels on its platform. DraftKings, Carnival Cruise Lines and Mercedes-Benz are also among the brands advertising on "Thursday Night Football."Īmazon has been giving brands extra first-party data that could make their ad campaigns more effective. But Little Caesars has used QR codes in their commercial spots, which send people to a site for ordering food. So far, Amazon has stuck mostly to the script of TV advertising, without links that would send people to its shopping hub during the game. Advertisers also buy traditional 30-second spots during the game. ![]() Advertisers have been jumping into Amazon’s football streams with marquee sponsorships around pre-game coverage and custom shows around the livestreams. Schroeder acknowledged that Amazon and its platform are “uniquely positioned” to take advantage of that day. It makes sense for the e-commerce platform to host such a game because Black Friday is one of the biggest shopping days in the U.S., kicking off the holiday season. Schroeder said that the NFL and Amazon had been discussing the prospects of a Black Friday game since they first began negotiations over streaming rights. Hans Schroeder, NFL Media’s chief operating officer, said that the Black Friday game would likely become a fixture of the NFL season, going forward. Amazon gets to stream 15 games a season, but it did not score the NFL’s most popular Thursday games of the year, which always run on Thanksgiving. This season, Amazon started showing "Thursday Night Football" on Prime Video, becoming the first major streaming platform to get such a deal. ![]()
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