It very quickly became extremely popular among a small subset of power users, but never reached the critical mass of Gmail or Android, for instance. Google Reader began as an experiment under Google's "20% time" policy - which allows Google employees to devote 20% of their time to personal projects. We think that kind of focus will make for a better user experience." "There are two simple reasons for this: usage of Google Reader has declined, and as a company we're pouring all of our energy into fewer products. We're sad too," Google software engineer Alan Green wrote in the farewell post for Google Reader. "We know Reader has a devoted following who will be very sad to see it go. Even when Google Reader was still public, without a leader it was functionally no longer a live project at Google, with engineers focusing more on Page's larger projects like Android, Chrome, Google Plus, and Search. While the company said Google Reader was shut down because of a decline in usage, a major reason for that was owed to the fact that the project lacked an engineering lead, in part because no one stepped up to the task and because Google leadership wasn't actively looking for one. Internally, it became obvious that despite Google Reader's loyal fan base, working on the project was not going to get the attention of Page, several sources close to the company told BuzzFeed. At Google, Chief Executive Larry Page and his inner circle of lieutenants, known as the "L Team," simply did not view Google Reader as an important strategic priority. The decision had little to do with consumers - the RSS reader was very popular with a core set of power users - and much more to do with corporate politics. There's a very simple corporate reason for why Google Reader was shut down earlier this month: No one internally deemed it important enough to even work on, much less save.
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